The Torque Report
How small teams build AI-powered revenue engines — premortem-first, measured, and accountable to a number.
AI Chatbots for Business: Every Fox 5 Segment, Explained
AI strategist Chris Dessi has explained AI chatbots, ChatGPT and AI-driven jobs on Fox 5 New York throughout 2025. Every segment, embedded, with the practical takeaway for business owners and executives.
Deepfakes, AI Governance and the Grok Investigation: What I Told Fox 5 Executives Need to Know
Every Fox 5 New York segment Chris Dessi has done on deepfakes, AI governance, the Ofcom Grok investigation, the Pope's AI encyclical, Meta's policy changes and data privacy, embedded with the action a company should take.
What 15 Years of Calling Platforms on Live TV Taught Me About Evaluating AI Vendors
Chris Dessi called the Facebook IPO, Twitter's growth problem, Pinterest, Snapchat, Vine, Tinder, Meerkat and Tumblr on FOX Business, CNBC, CNN and Fox 5 between 2011 and 2016. The clips, what he got right and wrong, and the four-question test he now uses on AI vendors.
Brand, Reputation and the Viral Moment: What Live TV Taught Me About Speed
The AP Twitter hack that moved the Dow, the KitchenAid tweet, fake followers, Sharknado, Alex from Target, the Miracle on the Hudson tweet. Chris Dessi's Fox 5, FOX Business, Bloomberg and MSNBC segments on brand reputation, with the response playbook he gives clients now.
Chris Dessi on TV: Every AI Segment on Fox 5 New York (2025–2026)
The complete library of Torque AI founder Chris Dessi's AI segments on FOX 5 New York, 2025 to 2026: chatbots, deepfakes, AI in schools, self-driving cars, the TikTok deal, Meta, the Grok investigation and more. Each clip embedded.
What Is a Revenue Engine? (And Why Most Small Firms Don't Have One)
A revenue engine is a measurable, repeatable system that turns attention into customers without depending on any one person's hustle. Here's the five-part anatomy, what it costs, and how small teams build one with AI.
Premortem-First Marketing: Map the Failure Before You Spend the Budget
Premortem-first marketing means writing down exactly how a campaign will fail — before spending a dollar — then building the plan against that list. The method, the common failure modes, and a worked example.
How Law Firms Actually Use AI for Client Acquisition in 2026
Where AI genuinely works in law-firm marketing and intake — instant response, qualification, nurture, review generation — where it's dangerous, and a realistic starting stack for small and mid-size firms.