Torque AI
The Torque Report
How small teams build AI-powered revenue engines — premortem-first, measured, and accountable to a number.
What Is a Revenue Engine? (And Why Most Small Firms Don't Have One)
A revenue engine is a measurable, repeatable system that turns attention into customers without depending on any one person's hustle. Here's the five-part anatomy, what it costs, and how small teams build one with AI.
Premortem-First Marketing: Map the Failure Before You Spend the Budget
Premortem-first marketing means writing down exactly how a campaign will fail — before spending a dollar — then building the plan against that list. The method, the common failure modes, and a worked example.
How Law Firms Actually Use AI for Client Acquisition in 2026
Where AI genuinely works in law-firm marketing and intake — instant response, qualification, nurture, review generation — where it's dangerous, and a realistic starting stack for small and mid-size firms.