Revenue Systems, Rebuilt

From spinning your wheels
to real torque.

We take you from scattered tools, manual follow-up, and stalled pilots to one optimized revenue system — strategy, marketing, and sales running as a single machine. Deployed and measurable in 93 days.

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Not ready for a call? Just email — [email protected]. A real reply inside one business day.

Chris Dessi delivering a keynote at the Westchester Digital Summit

Before

Disconnected tools. Manual follow-up. Leads going cold between the cracks.

93 days→

After — optimized by Torque

One system. Every lead captured, nurtured, and closed — automatically.

93 Days

Kickoff to measurable ROI. Ask why 93.

Years as an operator, not a consultant

$689M

Acquisition — Buddy Media → Salesforce

4×

Bestselling author. 4× Amazon #1 releases

The Transformation

We take you from inefficient systems
to a machine that runs itself.

No jargon. No endless evaluating. We find the friction in how you sell and operate — then we engineer it out, one bottleneck at a time. Here is the before and after.

From foggy idea to full clarity

You know there is a better way to run this. We map it, price it, and put a date on it — a plan your whole team can repeat in one sentence.

From manual busywork to automated flow

The follow-ups, the data entry, the chasing — moved into systems that run without being reminded. Your people get back to work only people can do.

From scattered tools to one machine

CRM, marketing, sales, and reporting connected into a single system that captures every lead and never lets one go cold.

From gut feel to a scoreboard

Every engagement ends with numbers your board can read: what changed, what it returns, and what compounds next quarter.

Why Chris Dessi

Not a consultant who reads about business. One who's run it.

Most people advising executives on AI have never had to make payroll, fight for a renewal, or stare at a P&L when it doesn't work. Chris has done all of it — and it's exactly why executive teams stop defending and start moving when he's in the room.

Founded & sold Silverback Social. Lived the cash flow fear, the client churn, the payroll stress. Knows the difference between founder advice and consultant advice.
Senior leader at Buddy Media — acquired by Salesforce for $689M. He knows what elite execution looks like at the enterprise level, from the inside.
Drove $32M in institutional transaction volume with a team of five. As chief revenue officer of a New York fintech. Built and measured.
Regular expert on CNBC, CNN, Fox News, Fox Business, NBC, CBS, ABC. He speaks to the press the same way he speaks to your board — with clarity and without flinching.
MIT Sloan Executive Certificate. 4× Amazon bestselling author — including ChatGPT for Profit (#1) and Your World is Exploding (#1). TEDx speaker. Inc. contributor.

Chris Dessi — the operator who will tell you the truth your board needs to hear

▶

Chris Dessi live on FOX 5 New York's 6 O'Clock News — Live on FOX 5 NY — The 6 O'Clock News, as Founder, Torque AI

Chris Dessi speaking at Downtown Project, Las Vegas — On stage — Downtown Project, Las Vegas

Chris Dessi in studio at FOX 5 New York — In studio — FOX 5 New York

"One fifteen-minute meeting with Chris made me millions."

Gary Vaynerchuk — CEO, VaynerMedia · NYT Bestselling Author

The Bench

Chris runs point. These are the operators he brings in.

Every Torque engagement is led by Chris. When the work calls for a specialist, it goes to someone he has known and worked alongside for decades, not a marketplace of strangers. Each of them has run the function they are brought in to fix.

Ben Bushman

Enterprise Sales & Go-to-Market

Twenty-five years selling and growing data, AI, and automation platforms into Fortune 100 to 5000 organizations, much of it regulated financial services, legal, insurance, and media. Enterprise account executive at MongoDB, Appian, and HotDocs; former Head of Sales at ResoluteAI. He builds pipeline, runs the deal, and lands the expansion.

With Chris: colleagues twice over, at two different companies.

Matt Walker

Brand, Design & UX

Webby Award-winning designer with 29 years in brand, logo systems, and product design. Senior Designer at ESPN, Art Director for WWE, and design lead for Yale University and the State of Connecticut, where his systems serve millions of users. Founder of Walk Design. He turns complexity into something people can actually use.

With Chris: grew up together; collaborators on projects for more than twenty years.

Darren Mahoney

Data, Analytics & Transformation

A decade as Senior Director at ING DIRECT and Capital One 360, then co-founder of CompassRed Data Labs, an analytics and customer-insights firm. Most recently led an analytics product at LabWare; now Principal at Upstream Strategy, advising leadership teams on AI, data, and operating transformation. He turns ambiguity into a plan and a number.

With Chris: grew up together; worked side by side when Chris was at Buddy Media and Darren was at ING DIRECT.

The bench is deliberately small. Nobody is listed here who would not take the work if a client signed tomorrow. Chris scopes the engagement, stays accountable for the result, and brings in exactly the specialist the job needs.

The Torque Method

Four phases. No ambiguity. Every week ends with something real.

Week 1–2

01 · The Premortem

We don't arrive with answers. We arrive with the question your team has been avoiding: what kills this? Then we map the gaps and the single highest-leverage opportunity.

Week 3–4

02 · Alignment

Get every executive in the same lane — including the skeptics. No single point of leadership confusion survives this phase.

Week 5–10

03 · Build

Construct your AI revenue and operations system — workflows, automations, prompt libraries, and team protocols — live.

Week 11–13

04 · Deploy + Measure

Go live. Track the numbers that matter. Produce the ROI narrative. Hand your team the keys to a system they own.

The Engagement

One engagement. Three weeks. You see the number before you pay.

We find the revenue you're losing to broken systems and fix it in three weeks. Fixed fee. Fixed scope. Led by an operator who has carried the number himself.

The Clarity Sprint

Three weeks from scattered systems to a priced, dated plan.

Week 1 — Find it. We audit your pipeline, follow-up and tools, and put a dollar figure on what you are losing.
Week 2 — Price it. Three fixes ranked by return, each with a model your CFO will accept.
Week 3 — Date it. A board-ready plan with owners and dates, ready to run with or without us.

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Most clients continue into the 93-Day AI Revenue System, where we build what the Sprint scoped. CPA and law firms can add an advisory launch for their own clients. Both start with the Sprint.

The Full Stack

One firm builds it, runs it, and keeps it producing.

Strategy is where we start — not where we stop. Torque deploys and operates the systems that find your buyers, convert them, and keep your revenue engine running, delivered by a senior specialist bench.

Clarity

AI Strategy & Governance

Know exactly what to deploy, what it returns, and what it risks — audits, roadmaps, and board-ready governance.

AI opportunity & risk assessment
ROI-modeled deployment roadmap
Board & partner governance

Visibility

AI-Era Growth Systems

Get found and chosen when buyers ask AI, then capture every lead automatically and never let one go cold.

AI search & conversion websites
Lead capture, CRM & pipelines
Email / SMS nurture automation
Reputation & review engine

Velocity

AI Sales Enablement

Put your team’s time back into selling — AI handles the follow-up, the notes, and the busywork.

AI voice & missed-call text-back
Sales workflow automation
Team training & office hours

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Who We Serve

For operators who want the machine built, not debated.

We work with leaders at $50M–$2B organizations where the urgency is real, the team is non-technical, and the cost of staying stuck is compounding every quarter.

ICP #1

The Anxious Executive

CEO / COO / Managing Partner · $50M–$2B

Competitors are talking about AI moves I can't verify are real
My board is asking questions I can't answer confidently
I know I need to lead this — I don't know how to start

What they leave with: executive clarity + an AI narrative they can own in front of anyone.

ICP #2

The Transformation Leader

Chief Digital Officer / Head of Innovation

I know exactly what needs to happen — I can't get the org to move
Every initiative stalls in the middle of the organization
I need someone external to say what I've been saying for 18 months

What they leave with: organizational momentum + an accountability structure that ships.

ICP #3

The Revenue Leader

CRO / VP Sales / Head of Revenue

My team spends more than half their time on non-revenue work
Our pipeline visibility is poor and our messaging is dated
I need AI to be a number in Q3 — not a pilot update in Q4

What they leave with: AI workflows that compress the cycle and eliminate the busywork.

ICP #4

The Post-Raise Founder

Fintech / Early-Stage SaaS · Seed–Series A

We raised the round, but revenue is still founder-led and lumpy
Investors are asking about pipeline coverage — we don't have a real answer
We can't afford to mis-hire a $350K sales leader

What they leave with: the sales machine — ICP, pipeline, playbook, forecast discipline — installed in 93 days, so the first sales hires produce.

What People Say

The operators who've worked with Chris are specific about why it worked.

"I've never met a more positive force of nature. He builds measurable, repeatable processes that elevate his teams. Always mentoring, he cares deeply about getting his people to the next level."

Nathan Milford — CTO · Worked directly with Chris

"I had a front row seat to watch him start companies, sell companies, publish books, keynote events, and give a TEDx Talk. I also watched him take chances, work insanely hard, lead, and be transparent. Highly recommend — for pretty much everything."

John Zanzarella — Chief Revenue Officer · Direct report for 7+ years

"He re-energized our sales and BD operation. He's a dynamic presenter, comfortable in front of a small group or a large crowd — and his dedication to the goals of the company is matched only by his concern for his co-workers."

Rob Roe — Consultant · Worked alongside Chris

AI Summit NYC

The executive AI conversation worth showing up for.

Chris doesn't just advise executive teams — he convenes them. AI Summit NYC is his invite-only event for senior leaders who are serious about implementation, not exploration. Real use cases. Proven systems. The right people in the same room.

Torque Academy — the 93-day team program →

Chris Dessi on stage hosting a summit — Chris on stage — producer & host

Also from Chris · Meridian

The same premortem rigor, turned inward.

Meridian is Chris's executive reinvention practice for leaders 40+ who sense that what got them here won't get them to what's next. Deep personal work meets operator accountability — ask what fails first, design for that, build what survives.

Explore Meridian →

Your Questions, Answered

Frequently asked

Who is the 93-Day AI Transformation designed for?

Leaders at $50M–$2B organizations where the urgency is real, the team is non-technical, and the cost of staying stuck compounds every quarter. If you're still exploring whether AI matters, we're not the right fit yet — take the quiz above and start with the playbook.

How is this different from hiring a consulting firm?

One operator, embedded in your operating cadence — not a team of analysts producing a deck. Every engagement ends with deployed systems your team owns, and an ROI scorecard your board can read. Chris has founded, scaled, and sold companies; the advice comes from the operator's seat.

What does an engagement cost?

It depends on scope, and we'll tell you directly on a 30-minute call — including whether we're the wrong fit. No pitch, no pressure, real numbers.

Can Chris work with teams outside the US?

Yes — Torque engagements run globally, with keynotes delivered in 7 countries to date.

From spinning your wheels
to real torque.

Some of the brands behind the playbook.